diff --git a/src/displayapp/apps/CMakeLists.txt b/src/displayapp/apps/CMakeLists.txt
index f1b7e884..60c5c0a5 100644
--- a/src/displayapp/apps/CMakeLists.txt
+++ b/src/displayapp/apps/CMakeLists.txt
@@ -31,9 +31,17 @@ else()
 endif()
 
 # Owner text displayed on watch faces, <=20ch
-set(OWNER_TEXT "Pine Time")
+if(DEFINED OWNER_TEXT)
+    set(OWNER_TEXT ${OWNER_TEXT})
+else()
+    set(OWNER_TEXT "Pine Time")
+endif()
 # Owner text displayed on watch faces, <=6ch
-set(OWNER_TEXT_SHORT "pine")
+if(DEFINED OWNER_TEXT_SHORT)
+    set(OWNER_TEXT_SHORT ${OWNER_TEXT_SHORT})
+else()
+    set(OWNER_TEXT_SHORT "pine")
+endif()
 
 add_library(infinitime_apps INTERFACE)
 target_sources(infinitime_apps INTERFACE "${CMAKE_CURRENT_BINARY_DIR}/Apps.h")